Each of us has got a pair of blue-jeans.
What makes it special? And what can make it have less impact on the planet?
The companies, start-ups and young creative, guests at the Genova Jeans Week 2024, share their story through live testimonials on their endeavors. You can discover the denim supply chain in the new location of the port area of ​​Genoa. You will understand the best process that creates step by step the perfect jeans that we would all like to wear.